The upgrade, measured
Your current site
is costing you customers
is costing you customers
We measured your live site against your new one — today, side by side, nothing estimated. Here's what your customers actually experience.
⚡ 8.7× faster
✓ 12 / 12 checks passed
🤖 Visible to AI assistants
— your new site, measured on both live sites
Your site today
Your new site
⇄
Drag to compare — screenshots of both live sites. Visitors judge a business on its website in 0.05 seconds (Google research).
Loading speed — every second costs you calls
8.1s
Your current site
8.7× faster
0.9s
Your new site
53% of mobile visitors give up when a site takes over 3 seconds to load (Google research). Every extra second is customers going back to Google — to the next financial broker on the list.
Both sites loaded over the same connection, same browser (Chromium).
What Google rewards — and punishes
| What Google looks for | Your site | New site |
|---|---|---|
| Secure connection (HTTPS) | ✓ | ✓ |
| Page title & description | ✓ | ✓ |
| Mobile-ready layout | ✓ | ✓ |
| Social link preview (Open Graph) | ✓ | ✓ |
| Business data for Google Maps | ✗ | ✓ |
| FAQ results in Google (FAQ schema) | ✗ | ✓ |
| Images described for Google (alt text) | ✗ | ✓ |
| Browser tab icon (favicon) | ✓ | ✓ |
Your current site fails 3 of the 8 checks Google rewards. Every gap is a reason for Google to rank a competitor above you. Your new site passes all 8 — from day one.
Checked on both live sites — every line is verifiable in the page source.
When customers ask AI instead of Google
| What ChatGPT & Google AI can read | Your site | New site |
|---|---|---|
| Business identity & location data | ✗ | ✓ |
| Trade declared precisely | ✗ | ✓ |
| Answers AI can quote (FAQ data) | ✗ | ✓ |
| Images readable by AI (descriptions) | ✗ | ✓ |
Ask ChatGPT for "a financial broker near Luton" — these four checks decide who gets named. Right now, 4 of the 4 things AI needs are missing from your site. Your new site passes all four.
More and more customers ask AI assistants for local recommendations — this is what the AI sees.
Don't lose another week of customers
Your new site is already built, already live, already faster — reserved for Lorna Esson Just Mortgages, free for 7 days. No card, no commitment.
Claim this website now
Not quite right? Request a few changes — free →
